Why is it so important to find our purpose?

Why is it so important to find our purpose? It simply makes us more inspired and connected to the why of our business. It fuels us and makes us survive the ups and downs of our venture. It feels good to have a purpose that is bigger than yourself. Business growth for the sake of growth, hitting targets, will leave us feeling disconnected. We need an anchor. #SaraBlakely comes up with a very simple and clear definition of purpose. It is the intersection of 3 things: 1. What you enjoy 2. What you are good at 3. How you want to serve the world If you find serving the world is too broad of a concept, you can ask yourself what breaks your heart and you will get clarity. Whatever purpose we choose, it has to resonate with us, and not become what we think would look good in front of our clients and team.